Black Fridye is a project by sustainable fashion brand Citizen Wolf. We helped them establish a stand-alone brand strategy for Black Fridye.
From an in-house side project look to a motivational brand that enabled Black Fridye to bring on brand partners and scale their impact.
We created a design system and suite of visual assets the Black Fridye team use to easily maintain a consistent brand experience.
increase in pieces dyed since launching the new brand compared to the previous year
average reduction in carbon emissions compared to buying new clothes
2021 AGDA awards
Best in Show — Distinction winner
Design For Good — Environmental Responsibility — Pinnacle winner