Bring clarity to your story.

Design your brand, product first.

Build systems for scale.

Unlock your next stage of growth.

Introducing the
Scaleup Brand Accelerator.

Bring clarity to your story.
Design your brand, product first.
Build systems for scale.
Unlock your next stage of growth.

Introducing the
Scaleup Brand Accelerator

Program

Program

Build a product-led brand your customers (and team) love.

01

Strategy

Get the team on the same page and heading in the same direction with a solid strategy that clearly defines why you exist and why it matters.

02

Brand

An expressive brand identity that connects with the hearts and minds of your audience, and unifies your brand, product and marketing.

03

System

A web based design system that makes it easy for your team to scale your brand, product and marketing with speed and consistency.

Outcomes

Everything you need to scale your brand and product, consistently and efficiently.

Brand and product strategy

Strategy

01.1

A clear brand and product strategy your 
team can rally behind.

Product-led brand identity

Brand

02.1

A memorable brand identity made for today's digital world.

Branded product design (UX/UI)

Brand

02.2

Redesign of your product’s main user journey using your new brand design.

Website landing page

Brand

02.3

Redesign of your marketing site's most important page.

Brand guidelines website

System

03.1

Brand guidelines you'll actually use. Delivered as a website, not a PDF.

UI design system

System

03.2

Foundational UI design system for your product. Made in Figma.

“For Good’s work has been pivotal in enabling our business to reach it’s next stage of growth. 
It has transformed our whole business.”

Alex Badran
Spriggy Co-founder

See if we're a good fit

Who's it for?

Visionary teams who believe in a better future, and see business as an opportunity to shape it.

We partner with teams who have a product in market across 8 areas of focus:

Environment

Health & Wellness

Education

Sustainability

Financial Wellness

Food & Agriculture

Circular Economy

Eco-tourism

FAQ

Good questions. Good answers.

How much does the program cost?

The Scaleup Brand Accelerator starts at $40k AUD.

How long does it take?

If you're committed to the process, we'll deliver actionable brand and product outcomes in just 12 weeks.

Who from our team needs to be involved?

We work directly with founders — no middlemen, on our side or yours.

For the best long term results, we recommend including the people who work on your brand and product daily. That's usually key team members working across design, engineering and marketing.

Who have you worked with before?

We've been lucky enough to work with amazing impact scaleups like Spriggy, Citizen Wolf and Provider Store.

Prior to starting For Good, our founder Daniel Sammut spent 10+ years working with Australia’s best startups. Including; Jimmy Brings, Flaunter, Brighte, Audience Republic, Inventia, Flare, RangeMe, The Whiskey List, Elevio, Smart Sparrow, Good On You, Suppertime (Foodora), Saasu & AgriWebb (to name a few).

Do you offer any other services?

We tell the companies we work with to 'do one thing, and do it well'. We live by the same philosophy.

The Scaleup Brand Accelerator is our sole offering. The program can be extended to include related brand and product outcomes, like tone of voice guidelines, photography, illustration, video and motion design.

This specialised offering means all of our energy goes into building the very best product-led brands for the impact scaleups we choose to partner with.

How do you chose who you partner with?

We're interested in partnering with founders and teams that believe in a better future, and see business as an opportunity to shape it — not just an entry ticket into the three commas club.

We add most value when we work with companies who are ready to take their next steps. That means you've got a product in market, secured funding, have a growing team and are ready to level up your brand and product.

We say no to companies who will get better results working with someone else or don't contribute to the future we hope to build.

Ready to scale your business, 
and impact?

So are we.

See if we're a good fit

2 spots available in the Scaleup Brand Accelerator Program for 2021