Get the team on the same page and heading in the same direction with a solid strategy that clearly defines why you exist and why it matters.
An expressive brand identity that connects with the hearts and minds of your audience, and unifies your brand, product and marketing.
A web based design system that makes it easy for your team to scale your brand, product and marketing with speed and consistency.
Strategy
A clear brand and product strategy your
team can rally behind.
Brand
A memorable brand identity made for today's digital world.
Brand
Redesign of your product’s main user journey using your new brand design.
Brand
Redesign of your marketing site's most important page.
System
Brand guidelines you'll actually use. Delivered as a website, not a PDF.
System
Foundational UI design system for your product. Made in Figma.
Alex Badran
Spriggy Co-founder
The Scaleup Brand Accelerator starts at $60k AUD.
If you're committed to the process, we'll deliver actionable brand and product outcomes in just 12 weeks.
We work directly with founders — no middlemen, on our side or yours.
For the best long term results, we recommend including the people who work on your brand and product daily. That's usually key team members working across design, engineering and marketing.
We've been lucky enough to work with amazing impact scaleups like Spriggy, Citizen Wolf and Provider Store.
Prior to starting For Good, our founder Daniel Sammut spent 10+ years working with Australia’s best startups. Including; Jimmy Brings, Flaunter, Brighte, Audience Republic, Inventia, Flare, RangeMe, The Whiskey List, Elevio, Smart Sparrow, Good On You, Suppertime (Foodora), Saasu & AgriWebb (to name a few).
We tell the companies we work with to 'do one thing, and do it well'. We live by the same philosophy.
The Scaleup Brand Accelerator is our sole offering. The program can be extended to include related brand and product outcomes, like tone of voice guidelines, photography, illustration, video and motion design.
This specialised offering means all of our energy goes into building the very best product-led brands for the impact scaleups we choose to partner with.
We're interested in partnering with founders and teams that believe in a better future, and see business as an opportunity to shape it — not just an entry ticket into the three commas club.
We add most value when we work with companies who are ready to take their next steps. That means you've got a product in market, secured funding, have a growing team and are ready to level up your brand and product.
We say no to companies who will get better results working with someone else or don't contribute to the future we hope to build.