Carted is a wishlist app that helps people shop smarter. Like a personal shopper in your pocket. We worked with Carted to build an identity around a single idea: making every purchase feel like a win. Shifting perception away from just another fashion app, toward a smart tool that makes online shopping more organised, informed, and enjoyable. The result is a distinctive, lovable brand that gives the team a strong foundation to drive retention, support public launch, and scale with confidence.