For Good

Design for the new ideas that will unfuck the world.

For Good

Design for the new ideas that

will unfuck the world.


There’s a shift. Impact and profit are no longer at odds, they go hand in hand. A new breed of business is here to disrupt the status quo and rewrite the rules of commerce  —  For Good. We design the game-changing brands, apps and websites that see these businesses thrive.


We work alongside founders and teams that believe in a better future, and see business as an opportunity to shape it — not just an entry ticket into the three commas club.

Spriggy simplifies money for Australian families and helps prepare a generation of kids for life. We worked with Spriggy to evolve their brand and product, preparing them for their next stage of growth.

Brand Strategy & Identity, Product Design

Provider is a destination championing sustainably sourced and slow-made products for the home. We're working with Provider to craft a beautifully thoughtful online retail experience.

eCommerce website design, Shopify build

Spriggy Invest is an investment platform purpose built for families (not Wall St. wankers). We worked with Spriggy Invest to define their product offering and design their MVP.

Product Strategy & Design

Black Fridye is hijacking Black Friday to lead a sustainable fashion movement. We worked with Black Fridye to design a brand and website that helps everyone make an impact.

Brand Strategy & Identity, eCommerce website design, Shopify build

Areas of Expertise

Brand Strategy & Identity

Digital Product Strategy & Design (UX/UI)

UI Development

We focus on what we do best. For everything else, chances are, we know someone.


Impact 1st

Know the impact you make and build from there. We believe when we think impact first, the money will follow.


We work directly with founders - no middlemen, on our side or yours. We'll both do our best work, together.

Brand, product & tech as 1

We see brand, product and tech as 3 sides of the same coin. We work on them as 1, from day 1.

Ship fast

Do the smallest thing possible. Do it well. Ship fast and continually test, learn and improve.

Laser focus

The best products have focus. We help you stay lean and focus on what matters. Do one thing. Do it well.

All in

When we’re in, we’re all in. We only take on a select few projects a year. All directly led by our founder Daniel Sammut.