Koora is building the verified career passport for care workers. Helping carers get recognised for great work, and making compliance easier for providers across aged care, disability and childcare. As a new startup launching in a regulated market, Koora needed a brand that could earn trust fast while standing out in an industry that plays it safe. We worked with Koora to build a brand around the idea of uplifting care, giving them a brand and website that stands out and earns trust from day one.
Stage
Early-stage
Outcomes
Brand
Product
Website
Funding
Founder funded
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"Dan navigated the push and pull of everything I was grappling with: the rebel tone I wanted, the trust the sector demands, and the uplifting story underneath it all. He took a messy brief and turned it into a brand that genuinely feels like the Koora I imagined, one that care workers and providers can trust from day one. Couldn't have asked for a better partner on this."
Justin Tankey
Founder, Koora
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Project team
Daniel Sammut
Justin Tankey
Photography
Illustration
Marco Palmieri