Koora is building the verified career passport for care workers, making hiring and compliance easier for providers across aged care, disability and childcare. As a new startup launching in a heavily regulated market, Koora needed a brand that could earn trust fast while standing out in an industry that plays it safe. We worked with Koora to build a brand around the idea of uplifting care, giving them a brand and website that stands out and earns trust from day one.
Stage
Early-stage
Outcomes
Brand
Product
Website
Funding
Founder funded
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"I wanted Koora to feel disruptive and a bit rebellious, because the sector is full of safe, corporate, forgettable brands. We needed to stand out. But we're handling really sensitive data, and care work is people's careers and livelihoods, so it also has to feel trustworthy and safe. The brand we built with Dan threads that needle perfectly. It has personality and energy, but it's grounded enough that care workers and providers can trust us from day one.”
Justin Tankey
Founder, Koora
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Project team
Daniel Sammut
Justin Tankey
Photography
Illustration
Marco Palmieri